Marketing visitor attractions: a segmentation study
Generate an AI Snapshot to get a quick, structured summary of this paper.
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Abstract This research revisits issues related to the travel behaviours of first‐time versus repeat visitors to a destination, with a special focus on the impact that the repeat visitor segment has upon the paid‐attraction sector. Healthy attractions are critically important to the success of a destination, but as this research notes, attractions have difficulty drawing guests in a repeat visitors‐dominated market. Implications that should be of value to marketers and attraction management in any maturing tourism destination are discussed. Copyright © 2007 John Wiley & Sons, Ltd.