Salespeople as Researchers: Help or Hazard?
Journal of MarketingPublished 1 January 1980
James H. Fouss, Elaine Solomon
Citations12
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
This article describes the background, methodology, and results of a pilot study which compared the market research results achieved by airline representatives versus professional interviewers. The study demonstrates that it is difficult for sales representatives to collect unbiased information.
Keywords
Business, Management and Accounting