Targeted advertising with inventory management
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TL;DR
This paper describes how to use a linear program to identify a schedule, based on known attributes of each visitor, that maximizes the expected number of clicks given all of the inventory-management constraints.
Abstract
Article Free Access Share on Targeted advertising with inventory management Authors: David Maxwell Chickering Microsoft Research, Redmond, WA Microsoft Research, Redmond, WAView Profile , David Heckerman Microsoft Research, Redmond, WA Microsoft Research, Redmond, WAView Profile Authors Info & Claims EC '00: Proceedings of the 2nd ACM conference on Electronic commerceOctober 2000 Pages 145–149https://doi.org/10.1145/352871.352888Online:17 October 2000Publication History 15citation721DownloadsMetricsTotal Citations15Total Downloads721Last 12 Months20Last 6 weeks2 Get Citation AlertsNew Citation Alert added!This alert has been successfully added and will be sent to:You will be notified whenever a record that you have chosen has been cited.To manage your alert preferences, click on the button below.Manage my Alerts New Citation Alert!Please log in to your account Save to BinderSave to BinderCreate a New BinderNameCancelCreateExport CitationPublisher SiteeReaderPDF