The Sign of the Burger: McDonald's and the Culture of Power
Contemporary Sociology A Journal of ReviewsPublished 1 May 2003
Glenn W. Muschert, Joe L. Kincheloe
Citations78
SJR quartileQ4
SJR score0.12
SNIP0.23
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Abstract
Introduction 1. Why McDonald's? 2. Hugging McDonald's 3. McDonald's as a Postmodern Phenomenon 4. McDonald's as Cultural Pedagogy 5. Winning Consent for Capital 6. The Struggle for the Sign of the Burger References Index
Keywords
Social Sciences