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The Use of Sales Management Role Playing Exercises

Marketing Education ReviewPublished 1 April 1991
William C. Moncrief
Citations21
SJR quartileQ2
SJR score0.46
SNIP0.90

Abstract

(1991). The Use of Sales Management Role Playing Exercises. Marketing Education Review: Vol. 1, No. 3, pp. 46-55.

Keywords

Business, Management and Accounting