Foreseeability of Misuse and Abnormal Use of Products by the Consumer
Journal of MarketingPublished 1 July 1975
William Trombetta, Timothy L. Wilson
Citations21
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Under products liability, to what extent is a marketer expected to foresee the misuse or abnormal use of a product?
Keywords
Agricultural and Biological SciencesBusiness, Management and Accounting