Cross‐national market segmentation in the fashion industry
International Marketing ReviewPublished 18 September 2007
Eunju Ko, Eunyoung Kim, Charles R. Taylor, Kyung Hoon Kim, Ie Jeong Kang
Citations102
SJR quartileQ1
SJR score1.31
SNIP1.61
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Abstract
Purpose – To discover whether there are market segments for the fashion industry that cut across countries and respond differently to advertising messages.
Keywords
Business, Management and Accounting
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