The Formation of Affective Judgments: The Cognitive-Affective Model Versus the Independence Hypothesis
Journal of Consumer ResearchPublished 1 December 1988
Punam Anand, Morris B. Holbrook, Debra L. Stephens
Citations206
SJR quartileQ1
SJR score8.56
SNIP3.32
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
A dichotic listening task within the context of hemispheric specialization provides evidence for enhanced affective responses toward correctly recognized stimuli and toward words transmitted to the right ear and music transmitted to the left ear. These findings appear to support the cognitive-affective model over the independence hypothesis.
Keywords
PsychologySocial SciencesBusiness, Management and Accounting
American PsychologistFeeling and thinking: Preferences need no inferences.
7,741 Citations1980Robert B. Zajonc
CortexFunctional Asymmetry of the Brain in Dichotic Listening
1,588 Citations1967Doreen Kimura
Some applications of the dichotic listening technique to questions concerned with the development of cerebral dominance, and with the further specification of function of the left and right hemispheres, are described.
Acta PsychologicaThe cerebral basis of lateral asymmetries in attention
1,102 Citations1970Marcel Kinsbourne
Asymmetries in the processing of input to either side of the midline are related to hemispheric specialization in man when preponderant activation of one hemisphere biases attention to the contralateral side.
Journal of Consumer ResearchAffective and Cognitive Factors in Preferences
1,065 Citations1982Robert B. Zajonc, Hazel Rose Markus
ScienceEmotions Are Expressed More Intensely on the Left Side of the Face
490 Citations1978Harold A. Sackeïm, Ruben C. Gur +1 more
Hemispheric asymmetry in the control over emotional expression in the face is indicated in the form of left-side and right-side composites.
BrainORGANIZATION OF AUDITORY CORTICAL AREAS IN MAN
365 Citations1976Gastone G. Celesia
It is concluded that the cortical auditory region of man may be subdivided in two major areas: an area on the supratemporal plane representing the primary auditory area or A1 and a region surrounding A1 which perhaps comprises two areas, one on the superior temporal gyrus and the upper bank of the sylvian fissure including frontal and parietal operculi.
Journal of Consumer ResearchFeature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations
269 Citations1981Morris B. Holbrook, William L. Moore
Journal of Experimental Psychology Learning Memory and CognitionAffective discrimination of stimuli that are not recognized: Effects of shadowing, masking, and cerebral laterality.
238 Citations1983John G. Seamon, Nathan Brody +1 more
PsychophysiologyLateralized Facial Muscle Response to Positive and Negative Emotional Stimuli
219 Citations1979Gary E. Schwartz, Geoffrey L. Ahern +1 more
The results are consistent with the hypothesized specialization of the left and right cerebral hemispheres for the mediation of positive and negative emotions, respectively.
Journal of Marketing ResearchTelevision Commercial Wearout: An Information Processing View
202 Citations1980Bobby J. Calder, Brian Sternthal
Elsevier eBooksEarly Hemisphere Specialization and Interhemisphere Plasticity: An Empirical and Theoretical Review
158 Citations1977Sandra F. Witelson
Journal of Consumer ResearchVarieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response
150 Citations1985Carl Obermiller
Journal of Consumer ResearchOn the Relationship between Cognitive and Affective Processes: A Critique of Zajonc and Markus
71 Citations1985Yehoshua Tsal