Revenue Management: A Practical Pricing Perspective
Published 8 December 2010
Ian Yeoman, Una McMahon‐Beattie
Citations76
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Abstract
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries
Keywords
Business, Management and Accounting