The Marketing Audit: A Tool for Health Service Organizations
Health Care Management ReviewPublished 1 January 1978
Eric Berkowitz, William A. Flexner
Citations16
SJR quartileQ1
SJR score1.13
SNIP1.19
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
TL;DR
These are the important concerns in the “hands-on” development and implementation of a marketing plan.
Abstract
Recent articles have explained the philosophy of marketing health services. Highlighted here are the important concerns in the "hands-on" development and implementation of a marketing plan.
Keywords
Pharmacology, Toxicology and PharmaceuticsBusiness, Management and Accounting