Using Electronic Mail (E-mail) Surveys for Geographic Research: Lessons from a Survey of Russian Environmentalists∗

Abstract

The expansion of the Internet and e-mail access around the globe, especially into less-developed areas, raises the question of how geographers might use this technology for research purposes and the development of appropriate methodologies. This paper identifies three ways in which the use of e-mail surveys for geographic research differs from traditional mail surveys. First, there are substantial differences in selecting an appropriate sample population. Second, electronic medium considerations such as alphabet character translation, survey format, and receiving end conditions pose unique data collection challenges. Third, ascertaining that e-mail addresses to be included in a survey are operative is discussed as a useful means of maximizing the potential of an e-mail survey. Examples from an e-mail survey of environmentalists in Russia illustrate these points.