Increase response to industrial surveys
Industrial Marketing ManagementPublished 1 July 1983
Robert A. Hansen, Cathie H. Tinney, William Rudelius
Citations23
SJR quartileQ1
SJR score2.62
SNIP1.96
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Abstract
The results of this article support the contention that a prenotification telephone call increases the probability of response to a mail survey request. The article also discusses the practical problems associated with the use of a telephone prenotification in an industrial setting and provides a step-by-step procedure to help overcome these problems.
Keywords
PsychologySocial Sciences
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