Value-added marketing: Marketing management for superior results

Abstract

Marketing - an efficient profession? the weakness of classical marketing marketing and the world - the interaction competition - in a stagnating world market attraction and over-satisfaction value-added marketing - the new concept the value balance the role of market research implementing value-added marketing building tangible values old product development new product development product enhancement in a wider sense building intangible values branding - the customer buys a product not a brand design - the most important part of the communication mix sales promotions advertising and PR the salesman pricing management implications the effects of applying value-added marketing final words.