Developments in information and communication technologies for retail marketing channels
International Journal of Retail & Distribution ManagementPublished 1 March 2004
Alexis Barlow, Noreen Siddiqui, Mike Mannion
Citations87
SJR quartileQ1
SJR score1.33
SNIP1.46
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TL;DR
The aim of this paper is to provide an overview for retail marketing managers of some developments in ICTs that will enhance the online shopping experience so that they can make informed choices when designing their marketing strategies.
Abstract
Online shopping is unattractive to many people, because they prefer a fuller social interaction engaging senses other than sight and sound prevalent in most online shopping channels. Advances in information and communications technologies (ICTs) will permit online multi‐sensory engagement between people, and between people and products, providing opportunities for new marketing channels and enhancing existing marketing channels. The aim of this paper is to provide an overview for retail marketing managers of some developments in ICTs that will enhance the online shopping experience, so that they can make informed choices when designing their marketing strategies.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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