The Effects of a State‐Wide Media Campaign on Mammography Screening<sup>1</sup>
Journal of Applied Social PsychologyPublished 1 March 1998
Kevin D. McCaul, K. H. Jacobson, Beverly Martinson
Citations13
SJR quartileQ2
SJR score1.02
SNIP1.12
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
TL;DR
A media campaign was constructed to promote mammography screening in North Dakota that included radio and newspaper advertisements that emphasized personal vulnerability to breast cancer.
Abstract
A media campaign was constructed to promote mammography screening in North Dakota. The media included radio and newspaper advertisements that emphasized personal vulnerability to breast cancer. Persons in northern North Dakota were exposed to the ads; persons in southern North Dakota were not. Surveys conducted after the campaign showed that intervention women were aware of the ads. A state‐wide longitudinal survey ( N = 383) also suggested that the campaign may have influenced women who had been screened previously to have a repeat screening. However, the ads may have adversely affected those women who had never been screened. We discuss comparisons between media attempts and other strategies that can potentially influence health behavior in rural areas.
Keywords
PsychologySocial SciencesMedicine
Advances in experimental social psychologyFindings and Theory in the Study of Fear Communications
1,333 Citations1970Howard Leventhal
Health PsychologyThe precaution adoption process.
1,197 Citations1988Neil D. Weinstein
A critique of current models of preventive behavior discusses a variety of factors that are usually overlooked-including the appearance of costs and benefits over time, the role of cues to action, the problem of competing life demands, and the ways that actual decision behavior differs from the rational ideal implicit in expectancy-value and utility theories.
Health PsychologyTesting four competing theories of health-protective behavior.
1,057 Citations1993Neil D. Weinstein
Four competing theories of health-protective behavior are reviewed: the health belief model, the theory of reasoned action, protection motivation theory, and subjective expected utility theory.
Health PsychologyWhat is the relationship between breast cancer risk and mammography screening? A meta-analytic review.
339 Citations1996Kevin D. McCaul, Ann Dyche Branstetter +2 more
Meta-analytic data suggest that increasing perceptions of personal vulnerability may increase screening behavior for breast cancer.
Health PsychologyBreast cancer worry and screening: Some prospective data.
181 Citations1996Kevin D. McCaul, Dawn Schroeder +1 more
Data do not support the idea that worry inhibits action; instead, they suggest that nonpathological worry motivates self-protective behavior.
American Journal of Public HealthThe influence of three mass media campaigns on variables related to adolescent cigarette smoking: results of a field experiment.
124 Citations1991Karl E. Bauman, J LaPrelle +3 more
A field experiment that evaluated mass media campaigns designed to prevent cigarette smoking by adolescents found the radio campaign had a modest influence on the expected consequences of smoking and friend approval of smoking, and the more expensive campaigns involving television were not more effective than those with radio alone.
American Journal of Public HealthThe use of mammography vans by low-income women: the accuracy of self-reports.
118 Citations1994S Etzi, Dorothy S. Lane +1 more
Findings indicate that self-reports of mammography use by low-income women are generally reliable.
Preventive MedicineEffects of a Statewide Antismoking Campaign on Mass Media Messages and Smoking Beliefs
102 Citations1994David M. Murray, Alexander Prokhorov +1 more
It is suggested that even dramatic increases in exposure to anti-tobacco messages in the mass-media, in the absence of a substantial and sustained school-based tobacco prevention measures, may be insufficient to generate reductions in adolescent tobacco use.
American Journal of Public HealthUsing physician correspondence and postcard reminders to promote mammography use.
99 Citations1994Stephen H. Taplin, Carolyn Anderman +3 more
When preceded by written recommendations to schedule mammograms, reminder postcards effectively increased participation and future randomized trials to promote use of screening mammography should compare interventions with a reminder condition.
PubMedPsychological counseling strategies for women at risk of breast cancer.
95 Citations1995Kathryn M. Kash, James Holland +2 more
The most salient psychological issues for high-risk women as well as ways for improving screening behaviors are described, including reducing emotional distress, decreasing perceived vulnerability, and improving adherence to screening behaviors.
Basic and Applied Social PsychologyDoes Concern About Breast Cancer Inhibit or Promote Breast Cancer Screening?
60 Citations1996Kevin D. McCaul, Patricia A. Reid +2 more
Overall, the data support Leventhal's ideas about parallel processing of health information and coping with health threats and show that greater fear was related to higher levels of screening intentions and behavior.
Preventive MedicineImpact of a Breast Cancer Screening Community Intervention
45 Citations1993J G Zapka, Mary E. Costanza +5 more
The findings demonstrate limited impact of a community intervention during a period of increasing adoption of mammography screening, in part, due to this rapidly rising secular trend.
Preventive MedicineCommunity Organization to Promote Breast Cancer Screening among Women Ages 50-75
42 Citations1995Nicole Urban, Stephen H. Taplin +9 more
Although several activities were useful in promoting mammography use, organization of the community did not enhance efforts undertaken spontaneously by comparable communities.
Health Education ResearchEvaluation of a mass-media-led campaign to increase Pap smear screening
36 Citations1991Julia Shelley, Les Irwig +2 more
Although the campaign appears to have prompted short-term increases in screening rates, the effect is too small to make a substantial impact on the size of the under-screened population.
Health Education ResearchThe Forsyth County Cervical Cancer Prevention Project—I. Cervical Cancer screening for black women
33 Citations1994M Dignan, Robert Michielutte +2 more
It is suggested that awareness of cervical cancer can be increased by public health education, but that the additional attention coming to patients through the actions of health care providers and health care delivery systems may supply the additional input needed to produce behavior change.
CA A Cancer Journal for CliniciansA Television-Promoted Mammography Screening Pilot Project In the Chicago Metropolitan Area
24 Citations1988David P. Winchester, Herbert Lasky +2 more
Major deterrents to the use of this screening examination include a lack of understanding by both the public and the medical profession about the value of mammography in the absence of symp toms, the financial costs of the procedure, and concerns about radiation exposure.