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Survey on the Applications of Big Data in Chinese Real Estate Enterprise

Procedia Computer SciencePublished 1 January 2014Open access
Danyang Du, Aihua Li, Lingling Zhang
Citations46
SJR score0.47
SNIP0.90
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TL;DR

The present applications of big data in Chinese real estate development and marketing from the perspective of real estate enterprises and the possible solutions to solve the above problems are proposed.

Abstract

This paper focuses on the present applications of big data in Chinese real estate development and marketing from the perspective of real estate enterprises. The problems in this practice for big data's application are analyzed by now. What's more, the possible solutions to solve the above problems are proposed in this paper. It benefits the real estate enterprises to strength their competition with big data technology.

Keywords

Computer ScienceDecision SciencesBusiness, Management and Accounting