What Should A Company's Objectives Be?
Managerial FinancePublished 1 January 1982
Grenville Stafford Andrews
Citations2
SJR quartileQ2
SJR score0.55
SNIP0.93
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ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
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Abstract
Successful management practice is, to many, an area of mystery. The incredible complexity involved in successful decision making is too often taken for granted. Kotler, a leading authority in the marketing field, has described his discipline as follows:
Keywords
Business, Management and Accounting
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