Determinant Buying Attitudes: Meaning and Measurement
Journal of MarketingPublished 1 October 1968
James H. Myers, Mark Alpert
Citations144
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Which attitudes are related to purchasing decisions? In this article the authors argue that out of many possible attitudes only a few really relate to or “determine” buying behavior. These attitude...
Keywords
Business, Management and Accounting