Getting too personal: Reactance to highly personalized email solicitations
Marketing LettersPublished 1 November 2007
Tiffany Barnett White, Debra Zahay, Helge Thorbjørnsen, Sharon Shavitt
Citations349
SJR quartileQ1
SJR score2.04
SNIP1.23
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Abstract
Personalization, Reactance, Relationships, Email, Consumers,
Keywords
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