Handbook of Hospitality Marketing Management

Abstract

Part I. Hospitality Marketing Concepts Marketing Hospitality and Tourism Experiences Socially Responsible Hospitality and Tourism Marketing Hospitality Marketing Mix and Service Marketing Principles Part II. Hospitality Marketing Functions and Strategies Branding, Brand Equity, and Brand Extensions Relationship and Loyalty Marketing Advertising, Public Relations, and Crisis Management Distribution Channels and E-Commerce Service quality and Business Performance Part III. Hospitality Consumer Behavior Motivations, Attitudes, and Beliefs Travelers' Information Search Behavior Customer satisfaction, Service Failure, and Service Recovery Experiential Consumptions: Affect - Emotions - Hedonism Psychology of Pricing: A Review and Suggestions Part IV. Destination Marketing Destination Branding and Marketing: The Role of Marketing Organizations Push-Pull Dynamics in Travel Decisions Group Decision Making Part V. Special Topics Internal Marketing Strategic Alliances Research on the Casino Industry.