A SEARCH FOR CONSTANTS: THE “HEAVY USER” REVISITED!
Journal of Consumer MarketingPublished 1 April 1984
Victor J. Cook, William A. Mindak
Citations48
SJR quartileQ1
SJR score0.97
SNIP1.02
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TL;DR
As in the case with computers and automobiles, marketing seems to seek constantly new and improved models.
Abstract
As in the case with computers and automobiles, marketing seems to seek constantly new and improved models.
Keywords
Decision SciencesBusiness, Management and Accounting