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Effects of Scaling on the Correlation Coefficient: Additional Considerations

Journal of Marketing ResearchPublished 1 May 1978
Warren S. Martin
Citations63
SJR quartileQ1
SJR score6.96
SNIP2.42

Abstract

Distortion in the Pearson product moment correlation due to a restricted number of scale points is evaluated in two ways. First, a simulation of the bivariate normal distribution is used to estimate the effects of varying the number of scale points on the product moment correlation. This procedure demonstrates a substantial amount of information loss. Second, other correlation coefficients and some methods to correct for this loss are discussed and related to the simulation data.

Keywords

ChemistryComputer ScienceAgricultural and Biological Sciences