Reinventing Your Business Model
Harvard business reviewPublished 1 December 2008
Mark Johnson, Clayton M. Christensen, Henning Kagermann
Citations2,241
SJR quartileQ2
SJR score0.55
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
When does an established company need a new business model to capture a game-changing opportunity? Only companies that understand how - and why - their current model works can answer that question.
Keywords
Business, Management and Accounting