Your expertise
Published 18 January 2007
Heidi Gardner, Timothy Morris, Anand Narasimhan
Citations6
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Abstract How do professional service firms create a new practice area? How should a fledgling practice be nurtured? What can derail the creation of a new practice? Our research shows that nearly half of all new practice attempts fail, often despite considerable investment of time and resources from both individuals and firms. This chapter seeks to explain why certain initiatives grow into fully fledged new practices, while others stall and fade away or fail soon after they become stand-alone practices.
Keywords
Business, Management and Accounting