Big data: A new challenge for tourism
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TL;DR
The foundations for a definition of digital tourist survey field based on the study of social networks are proposed and multiple ideas for reflections on the challenges and opportunities offered by these new media are provided.
Abstract
This paper proposes the foundations for a definition of digital tourist survey field based on the study of social networks. Several social network provide essential information on the perceptions of tourist destination. Nevertheless to operate correctly, several points should be discussed. This article provides multiple ideas for reflections on the challenges and opportunities offered by these new media.