Advertising Progress: American Business and the Rise of Consumer Marketing.
Journal of American HistoryPublished 1 December 1999Open access
Daniel Horowitz, Pamela Walker Laird
Citations181
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Abstract
Journal Article Advertising Progress: American Business and the Rise of Consumer Marketing. By Pamela Walker Laird. (Baltimore: Johns Hopkins University Press, 1998. xvi, 479 pp. $35.95, ISBN 0-8018-5841-0.) Get access Daniel Horowitz Daniel Horowitz Smith College, Northampton, Massachusetts Search for other works by this author on: Oxford Academic Google Scholar Journal of American History, Volume 86, Issue 3, December 1999, Pages 1364–1365, https://doi.org/10.2307/2568673 Published: 01 December 1999
Keywords
Business, Management and Accounting