The ideal source: A reexamination of source credibility measurement
Central States Speech JournalPublished 1 September 1976
Judee K. Burgoon
Citations51
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
This article investigates the assumption that extreme ratings on the semantic differential are preferable and that common agreement exists among users in the interpretation of items. These assumptions were investigated by measuring ideal ratings for three source types.
Keywords
Social Sciences
The Speech TeacherAn instrument for measuring the source credibility of basic speech communication instructors
151 Citations1974James C. McCroskey, William E. Holdridge +1 more
Journal of Personality and Social PsychologyEvaluative and descriptive aspects in personality perception: A reappraisal.
75 Citations1970Dean Peabody
Central States Speech JournalScale values for highest and lowest levels of credibility
4 Citations1972Ruth Anne Clark, Roy Stewart +1 more