Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence
Journal of MarketingPublished 1 January 1987
Robert W. Ruekert, Orville C. Walker
Citations966
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
The authors develop a framework for examining how and why marketing personnel interact with personnel in other functional areas in planning, implementing, and evaluating marketing activities. Build...
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Business, Management and Accounting
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