A Note on the Application of Portfolio Theory: A Comment on Cardozo and Smith
Journal of MarketingPublished 1 September 1985
Timothy M. Devinney, David W. Stewart, Allan D. Shocker
Citations50
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
The problems associated with the extension of fianancial portfolio theory to product investments of the firm are reviewed.
Keywords
Economics, Econometrics and FinanceBusiness, Management and Accounting
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