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Will this #hashtag be popular tomorrow?

Published 12 August 2012
Zongyang Ma, Aixin Sun, Gao Cong
Citations86

TL;DR

This paper constructs a hashtag profile using the tweets containing the hashtag, and extracts both content and context features for hashtag popularity prediction, and evaluates the effectiveness of the extracted features and classification models.

Abstract

Hashtags are widely used in Twitter to define a shared context for events or topics. In this paper, we aim to predict hashtag popularity in near future (i.e., next day). Given a hashtag that has the potential to be popular in the next day, we construct a hashtag profile using the tweets containing the hashtag, and extract both content and context features for hashtag popularity prediction. We model this prediction problem as a classification problem and evaluate the effectiveness of the extracted features and classification models.

Keywords

Computer SciencePhysics and Astronomy