Information transfer and cognitive mismatch: a Popperian model for studies of public understanding

It is proposed that more detailed cognitive profiling could identify problem areas in information transfer, thus enabling remedial measures to be taken to ensure better information transfer to the public for specific ventures, such as the promotion of healthcare, education or advertising.

Abstract

Studies of public understanding, which include specific areas of study such as the public understanding of science, intuitive physics, nutritional myths and misunderstandings, and the ‘mental mapping’ of geographical space are seen as falling into a general model of information transfer, using Popper’s notion of three Worlds. The deficiencies and distortions of understanding that these studies reveal can be perceived as defects in information transfer from Worlds 1 and 3 to World 2. It is proposed that more detailed cognitive profiling could identify these problem areas, thus enabling remedial measures to be taken to ensure better information transfer to the public for specific ventures, such as the promotion of healthcare, education or advertising.