University marketing directors’ views on the components of a university brand
International Review on Public and Nonprofit MarketingPublished 28 October 2008
Rehnuma Ali‐Choudhury, Roger Bennett, Sharmila Savani
Citations122
SJR quartileQ2
SJR score0.61
SNIP1.02
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Abstract
Branding, Universities, Corporate identity, Organisational identity, Student recruitment,
Keywords
Social SciencesBusiness, Management and Accounting
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