Technology acceptance in the banking industry

The results suggest that social pressure is an important factor affecting microcomputer usage in less‐developed countries.

Abstract

In the last decade, information technology has proven to be the major enabler that has helped multinational corporations to integrate their worldwide operations. However, studies show that many of these foreign subsidiaries, especially in less‐developed countries, under‐utilize their information systems, thus not making a significant contribution in improving the performance of organizations. Previous research, which investigated the factors that motivated individuals in accepting information technology, were conducted in developed countries. Since less‐developed countries differ culturally from developed countries, it is important to identify the factors which motivate individuals in these countries to accept as well as use information technology. This study seeks to investigate this issue. A comprehensive questionnaire on microcomputer acceptance and its resulting impact was collected from 88 users in six banks in Nigeria. The results suggest that social pressure is an important factor affecting microcomputer usage.