Sources of information for competitor analysis
Strategic ChangePublished 1 September 1998
David Hussey
Citations15
SJR quartileQ1
SJR score1.25
SNIP1.46
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Abstract
Why competitor information becomes legitimately available. Four basic causes are: the physical manifestations of activity; the need to communicate with stakeholders; legal obligations; and the (sometimes unwelcome) investigations of individuals and organizations. These causes lead to various types of information becoming available to those who have a continuous and sustained approach to competitor intelligence gathering. © 1998 John Wiley & Sons, Ltd.
Keywords
Business, Management and Accounting