Promoting tourism in US cities

Abstract

Urban tourism is a relatively recent phenomenon but is now being embraced by most US cities, which are using substantial funds to compete for visitors, creating elaborate new infrastructures in the process. This article provides an analytical overview of the steps a variety of US cities are taking — such as developing a new brand image, refurbishing run-down areas, touting for conference business, building shopping malls and creating 'carousal' zones — to promote tourism. The author also examines how far these strategies translate into economic and social success.