A Comparison of Japanese and U.S. Attitudes toward Foreign Products
Journal of MarketingPublished 1 January 1970
Akira Nagashima
Citations571
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
How are U.S. products perceived by foreign consumers? How do these product images affect international marketing strategies? What are the relationships between the “country product” image and international marketing strategies? These questions are of concern to all engaged in international business. This study measures the cross-cultural image of “made in …” products as perceived by both Japanese and U.S. businessmen.
Keywords
Business, Management and Accounting