An Evaluation of NAD/NARB Purpose and Performance
Journal of AdvertisingPublished 1 October 1983
Gary Armstrong, Julie L. Ozanne
Citations41
SJR quartileQ1
SJR score4.46
SNIP2.89
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Abstract
Abstract The effectiveness of NAD/NARB as a self-regulatory mechanism is evaluated under “consumer advocacy” and “advertising advocacy” models. Based on past research and a content analysis of NAD case summaries, conclusions are drawn and recommendations are made. The NAD/NARB has been an effective force for improving advertising given the existing constraints of severe budget limitations and industry expectations, but certain trends toward conservatism and stronger industry orientation are noted.
Keywords
Business, Management and Accounting
Journal of AdvertisingAnalyzing and Advancing the State of the Art of Advertising Self-Regulation
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