Use of Apparel as Cues to Perception of Personality

Abstract

Clothing as a cue in perception of personality was examined in a pilot study using 25 sweaters of varying design features. 60 female volunteers selected the sweaters thought to be worn by five personality types. Actual garments were used, presenting physical features absent in studies employing pictorial stimuli. These features were statistically significant as cues in perception of five personality types.