Social networking and young adults’ drinking practices: Innovative qualitative methods for health behavior research.
Health PsychologyPublished 31 March 2015
Antonia C. Lyons, Ian Goodwin, Tim McCreanor, Christine Griffin
Citations53
SJR quartileQ1
SJR score1.28
SNIP1.20
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TL;DR
A project that used multiple qualitative methods to explore the confluence of young adults' drinking behaviors and social networking practices in Aotearoa, New Zealand showed the deep penetration of online alcohol marketing into young people's social worlds.
Abstract
Multiple qualitative methods, generating multimodal datasets, allowed valuable nuanced insights into young adults' drinking practices and social networking behaviors. This knowledge can usefully inform health policy, health promotion strategies, and targeted health interventions.
Keywords
Social SciencesMedicine
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