Tourism in PR China
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Abstract
This article analyses market trends in visitor arrivals for PR China, and the effects of recent policy changes upon the country's future tourism growth. Trends covering 1978–1984 reveal that growth in foreign visitor numbers is levelling off. Slower growth is also being accompanied by shorter length of stays which offsets increases in visitor volume. Recent policy changes encourage maximum growth in arrivals. To achieve increased volume, PR China must compete for the mass tourist market. This may put PR China in the position of having expensive modern facilities to attract lower spending visitors.
