Principles of Marketing
University of Maribor digital library (University of Maribor)Published 1 January 1972Open access
Philip T. Kotler, Gary Armstrong
Citations5,606
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Abstract
\n\t\t\t\t\tThis new edition retains ints authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. Stewart Adam, Deakin University; Sara Denize, University of Western Sydney, Australia. <br />\n\t\t\t\t
Keywords
Business, Management and Accounting