Persuasion as ethical argument

Abstract

You are, at the least, obliged not to be ignorant, not to be dogmatic, not to be arrogant. You must explain fully, offer carefully collected evidence, and reason logically. You must disavow coercion, manipulation, and image-making. You must welcome, not threaten; disclose, not deceive; be generous, not hostile. You must, in your argument, make a common world, with room in it for yourself and your reader. (231)