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Perceptions of relative attractiveness of nature-based tourism assets: A comparison between CVB directors and visitors

Published 1 January 2012
Jinyang Deng, David Dyre, Jing Wang
Citations2

Abstract

This study uses the Analytic Hierarchy Process (AHP) to examine the similarities and differences between directors of Convention and Visitors Bureaus (CVB) and the general travelling public in their perceptions of the attractiveness of nature-based tourism resources in the state of West Virginia.

Keywords

PsychologySocial SciencesEconomics, Econometrics and Finance