Patterns of Destination Repeat Business: British Tourists in Mallorca, Spain
Journal of Travel ResearchPublished 1 July 1989
Douglas M. Gyte, Angela Phelps
Citations162
SJR quartileQ1
SJR score3.10
SNIP3.31
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Abstract
Much research has been conducted on image of destination and destination choice. However, little attention appears to have been paid to the pattern of repeat business at specific destinations. This study investigated the pattern of repeat business of British tourists in Mallorca, Spain. The implications of the findings for the marketing of destinations are considered.
Keywords
Social Sciences
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