The associative model of data

Journal of Database Marketing & Customer Strategy ManagementPublished 1 July 2001Open access

Stacy Williams

DOI10.1057/palgrave.jdm.3240049

Citations15

TL;DR

Sentences is a multi-user, web-enabled database management system written in Java, and is the first commercial implementation of the Associative Model of Data, the first entirely new database architecture since the advent of the Internet.

Abstract

Lazy Software has created the Associative Model of Data,™ the first entirely new database architecture since the advent of the Internet. Its product Sentences™ is a multi-user, web-enabled database management system written in Java, and is the first commercial implementation of the Associative Model. Using Sentences, customers can design and develop sophisticated database applications more quickly and with less technical know-how than has previously been possible. The high cost of application development has forced many companies to adopt packaged solutions that are not well tailored to their needs. Sentences brings custom applications back within their economic reach.

Keywords

Computer Science

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