The VCR age: home video and mass communication

Abstract

INTRODUCTION Why VCRs Aren't Pop-up Toasters - Mark R Levy Issues in Home Video Research PART ONE: THE GROWTH OF HOME VIDEO The Diffusion of the VCR in the United States - Bruce C Klopfenstein Home Video - Paul B Lindstrom The Consumer Impact The Uses and Impact of Home Video in Great Britain - Barrie Gunter and Mallory Wober PART TWO: USING THE VCR Adolescents and the VCR Boom - Bradley S Greenberg and Carolyn Lin Old, New and Non-users Social and Psychological Antecedents of VCR Use - Alan M Rubin and Rebecca B Rubin Subjective Differences in the Use and Evaluation of the VCR - Milton J Shatzer and Thomas R Lindlof PART THREE: THE VCR AND THE INDIVIDUAL Big Eyes but Clumsy Fingers - Akiba A Cohen and Laura Cohen Knowing About and Using Technological Features of Home VCRs Measuring VCR Ad-voidance - Barry S Sapolsky and Edward Forrest School Achievement, Self-esteem and Adolescents' Video Use - Keith Roe PART FOUR: VCRs, GROUPS AND SOCIETIES Away from the Mainstream - Julia R Dobrow VCRs and Ethnic Identity VCR Narrowcasting in the Kibbutz - Dov Shinar The Worldwide Cultural and Economic Impact of Video - Christine Ogan The Videocassette Recorder in the USSR and Soviet-bloc Countries - Douglas A Boyd