TOWARD AN ANALYSIS OF THE COMPONENTS OF INTERPERSONAL ATTITUDES.
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Abstract
The paper presents evidence that interpersonal attitudes are multidimensional. In addition to the distinctions between the affective, cognitive and behavioral component, it is shown that these components themselves are multidimensional. A number of studies dealing with the dimensionality of the behavioral component are reviewed. Operational procedures for the measurement of each of the components and sub-components are presented. The stability of such measurements across different samples of social stimuli obtained from samples of individuals from several cultures is reviewed. The relationships between the characteristics of individuals and responses to the various components and sub-components of attitudes are reviewed. Finally, a theory is presented which relates the individual's attitudes to his behavior. (Author)