Two-factor Theory and Consumer Satisfaction: Replication and Extension
Journal of Consumer ResearchPublished 1 June 1981
R. Neil Maddox
Citations199
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
A replication of Swan and Combs' (1976) study of satisfaction with clothing, using a larger and more heterogeneous sample, is reported. Results show only mixed support for the two-factor notion advanced in the original article. Implications are illustrated using the concept of product value.
Keywords
Business, Management and Accounting
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