RFID
Communications of the ACMPublished 1 January 2004
Meg McGinity
Citations68
SJR quartileQ1
SJR score1.15
SNIP3.34
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TL;DR
Tracking the circuitous tradeoffs of potential consumer benefit versus marketer intrusiveness is a good place to start.
Abstract
Tracking the circuitous tradeoffs of potential consumer benefit versus marketer intrusiveness.
Keywords
Social SciencesBusiness, Management and Accounting