Erratum
Journal of Product & Brand ManagementPublished 1 March 1993
Citations6
SJR quartileQ1
SJR score1.89
SNIP1.67
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Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769210037033. When citing the article, please cite: Mary Walker, Lynn Langmeyer, Daniel Langmeyer, (1992), “Celebrity Endorsers: Do You Get What You Pay For?”, Journal of Consumer Marketing , Vol. 9 Iss: 2, pp. 69 - 76.
Keywords
Business, Management and Accounting
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